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Fana­tics esti­ma­tes it will take each com­pe­ti­tor about an hour to com­plete all eight chal­lenges. A total of 50 ath­le­tes and cele­bri­ties are expec­ted to face off against fans. Depen­ding on your loca­tion, you can bet, play or trade, all in the same app, with the same account. Sub­mit your appli­ca­tion here and/or post your video to social media using #Fana­tics­Ga­mes. Fana­tics Mar­kets, a pre­dic­tion-mar­ket plat­form deve­lo­ped in part­ner­ship with Crypto.com, was laun­ched in Decem­ber 2025 and made available in 24 sta­tes. Fana­tics laun­ched its first retail sports­book in Janu­ary 2023 in Nor­thwest Sta­dium (form­erly FedEx Field), estab­li­shing the NFL’s first sports­book inside a stadium.

»And it chal­lenges all these ath­le­tes who feel like little kids again. Like, ›Oh, I haven’t had to play hockey in a while, or I haven’t had to kick field goals.‹ And because it’s all those new skills, it’s super com­pel­ling for the fans and the ath­le­tes com­pe­ting. And the pri­zes are no joke.« In addi­tion, NHL play­ers Jack Hug­hes, Quinn Hug­hes and Brock Nel­son, who also won gold at the 2026 Win­ter Olym­pics, and Hockey Hall of Famer Hen­rik Lund­q­vist and Washing­ton Capi­tals cap­tain Alex Ovech­kin, the NHL’s all-time goals lea­der, will be some of the hockey play­ers in atten­dance throug­hout the weekend. »How do you do some­thing that is a com­pe­ti­tion that gets ath­le­tes to go expe­ri­ence all of the dif­fe­rent leagues at Fana­tics Fest? The expe­ri­ence of Fana­tics Fest is it’s all sports in all these leagues. And so how do we kind of create some­thing that sits across all of it? So, that’s how it started.«

Com­pe­ti­tors receive two attempts on a pro­fes­sio­nal pun­ching machine, with only their hig­hest score coun­ting. Each suc­cessful stan­dard kick earns 2 points, while the bonus Money Ball kick is worth 5 points.

Fana­tics Games will take place over a three-day span during Fana­tics real cash casino games Fana­tics Fest NYC 2025 at the Javits Cen­ter from June 20–22. Here’s ever­y­thing you need to know about the three-day com­pe­ti­tion. Your Fana­tics expe­ri­ence doesn’t stop at state lines. By sub­mit­ting this appli­ca­tion I agree to the Terms & Conditions

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The com­pany was foun­ded in Jack­son­ville, Flo­rida, by Michael Rubin in 2011 as an online retailer of licen­sed sports­wear and mer­chan­dise for major col­le­giate and pro­fes­sio­nal sports leagues and teams. Last year, 50 fans got to com­pete against 50 ath­le­tes and cele­bri­ties in eight events across all sports inclu­ding hockey, base­ball, bas­ket­ball, foot­ball, wrest­ling, soc­cer, golf and mixed mar­tial arts. Desi­gned to cele­brate com­pe­ti­tion, cul­ture, and fan­dom, Fana­tics Games once again brings tog­e­ther a total group of 50 pro­fes­sio­nal ath­le­tes, cele­bri­ties, crea­tors, and 50 ever­y­day fans in a scored com­pe­ti­tion that blends ath­le­tic per­for­mance with an arena-level spec­ta­cle. Buil­ding on the suc­cess of its debut in 2025, year two of Fana­tics Games intro­du­ces an expan­ded for­mat, a $2 mil­lion total prize pool, and new nati­on­wide qua­li­fy­ing oppor­tu­ni­ties through an exclu­sive part­ner­ship with DICK’S Sport­ing Goods.

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In July 2023, Fana­tics laun­ched Fana­tics Live, a live-com­merce plat­form offe­ring tra­ding-card breaks, mer­chan­dise releases, and crea­tor-hos­ted con­tent. The deal cut the long-term part­ner­ship bet­ween FIFA and Panini, which had been the licen­see for over five deca­des. In May 2026, it was reve­a­led that Fana­tics had signed an exclu­sive coll­ec­tive licen­sing deal with FIFA to become the exclu­sive licen­sor of coll­ec­ti­ble cards, sti­ckers, and card games for the World Cup and other FIFA events. In 2023, Fana­tics signed a deal to be the exclu­sive jer­sey sup­plier for the Natio­nal Hockey League (NHL), repla­cing Adi­das. The divi­sion has agree­ments with major pro­fes­sio­nal leagues such as the NFL, NBA, MLB, NHL, MLS, For­mula One, and the Aus­tra­lian Foot­ball League, as well as num­e­rous col­le­giate pro­grams. In addi­tion to its web­site, the com­pany ope­ra­tes more than 80 offices, manu­fac­tu­ring faci­li­ties, and ful­fill­ment cen­ters world­wide, inclu­ding inter­na­tio­nal dis­tri­bu­tion cen­ters across Europe, Asia, and Australia.

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  • Play­ers take five shots against a live goal­kee­per before attemp­ting one final Money Ball shot through a half-sized goal.
  • The Fana­tics Com­merce divi­sion, led by CEO Andrew Low Ah Kee, who joi­ned Fana­tics in Sep­tem­ber 2023, designs and manu­fac­tures licen­sed fan appa­rel, jer­seys, head­wear, and rela­ted merchandise.
  • »How do you do some­thing that is a com­pe­ti­tion that gets ath­le­tes to go expe­ri­ence all of the dif­fe­rent leagues at Fana­tics Fest? The expe­ri­ence of Fana­tics Fest is it’s all sports in all these leagues. And so how do we kind of create some­thing that sits across all of it? So, that’s how it started.«
  • »In 2026, we’re expan­ding that com­pe­ti­tion and giving more fans across the coun­try a direct path to earn their spot. The sta­kes are hig­her, the for­mat is shar­per and the games are only get­ting better.«
  • Shots 1–2 (15ft) are worth 2 points or Shots 3–4 (30ft) are worth 3 points.

Since 2024, Fana­tics is the exclu­sive ice hockey jer­sey sup­plier for all teams in the NHL. One thing is cer­tain — it will be a memo­rable weekend at Fana­tics Fest regard­less of who wins the Fana­tics Games. »We’re lea­ning into things like money balls and other super-exci­ting things that have a chance to make this really play well on social media and really give fans a chance to do well if they’re not a pro­fes­sio­nal in a cer­tain sport.« Last year, Den­nish was one of seve­ral fans who more than held their own against the big­gest ath­le­tes in the world, seve­ral of whom have been invi­ted back to com­pete this year. Fans were able to apply via video sub­mis­sion as well as at qua­li­fiers held at Dick’s Sport­ing Goods around the country.

Fanatics Games

Candy Digi­tal secu­red an exclu­sive, long-term agree­ment with MLB as its first con­tent part­ner. In May 2021, Rubin co-foun­ded the digi­tal coll­ec­ti­bles com­pany Candy Digi­tal with Mike Novo­gratz and Gary Vay­nerchuk. In March 2021, Fana­tics secu­red a $320 mil­lion fun­ding round, fol­lo­wed by ano­ther $325 mil­lion in August 2021 that brought the company’s valua­tion to $18 bil­lion as of Sep­tem­ber 2021. Using the new funds, Fana­tics purcha­sed assets from Vetta Brands, inclu­ding lea­ding col­le­giate head­wear pro­du­cer Top of the World. In August 2020, the com­pany secu­red $350 mil­lion Series E fun­ding rai­sing Fana­tics‹ valua­tion to $6.2 bil­lion. Also in 2020, Fana­tics estab­lished the All-In Chall­enge Foun­da­tion, which would con­ti­nue to be the phil­an­thro­pic arm of the company.

What are the challenges?

In April 2020, Michael Rubin—with the help of Fana­tics employees around the world—launched the ALL IN Chall­enge, one of the lar­gest digi­tal fund­rai­sers in history. The next month, Fana­tics acqui­red Fer­mata Part­ners to trans­form the col­lege licen­sed sports busi­ness and a new Fana­tics Col­lege divi­sion was for­med. In early 2016, the com­pany acqui­red UK-based inter­net retailer Kit­bag to acce­le­rate focus on inter­na­tio­nal expan­sion and glo­bal soc­cer. Prio­ri­ties such as real-time manu­fac­tu­ring, data, and tech­no­logy would guide the company’s ver­ti­cal com­merce (v‑commerce) model. In 2014, Doug Mack was appoin­ted CEO and Fana­tics ope­ned a Bay Area office to tap into the Sili­con Val­ley tech talent pool.

After three days of com­pe­ti­tion, the Games con­cluded Sun­day with a Clo­sing Cerem­ony hos­ted by Noah Eagle, Jeff Ross, and Fana­tics CEO Michael Rubin. Some of the big­gest names par­ti­ci­pa­ting included last year’s cham­pion Tom Brady, David Ortiz, Coo­per Flagg, John Cena, and dozens of other stars from across the sports and enter­tain­ment worlds. For the 2026 edi­tion of the action-packed weekend, more than 200,000 fans made their way to the Jacob Javits Cen­ter for one of the world’s lar­gest sports fes­ti­vals. In its third year, Fana­tics Fest deli­vered its big­gest event yet. Ben Bur­rows is a repor­ter and edi­tor for cllct, the pre­mier com­pany for coll­ec­ti­ble cul­ture. If no fan places among the top three, the hig­hest-scoring fan will receive $100,000 in cash.

Fana­tics Games will fea­ture a multi-day live com­pe­ti­tion during Fana­tics Fest with a mix of retur­ning and reim­agi­ned chal­lenges across sports from DICK’S and leagues inclu­ding NFL, NBA, MLB, NHL, FIFA, WWE, UFC. Fans will have a chance to com­pete in sport-spe­ci­fic chal­lenges tied directly to how the 2026 Fana­tics Games for­mat will work at the fes­ti­val from July 16–19. The event fea­tured an entire sec­tion dedi­ca­ted to the sports card hobby, inter­ac­tive expe­ri­en­ces for every major sport, exclu­sive mer­chan­dise, auto­graph and photo oppor­tu­ni­ties, and the chance to meet some of the world’s big­gest ath­le­tes and celebrities.

Gold-medal win­ning defen­se­man Megan Kel­ler of the United Sta­tes women’s Olym­pic hockey team will also be in the com­pe­ti­tion. Each person’s six-best scores among the eight events were coun­ted, with the win­ner get­ting $1 mil­lion cash, second place get­ting a Fer­rari 812 GTS, and third a LeBron James gra­ded roo­kie card (worth around $250,000). “What made Fana­tics Games spe­cial in year one was see­ing fans and world-class ath­le­tes com­pete side by side under the same rules and feed off each other’s energy,” said Lance Fens­ter­man, CEO of Fana­tics Events. The 2026 com­pe­ti­tion will award $1 mil­lion to the over­all cham­pion, with addi­tio­nal high-value pri­zes dis­tri­bu­ted among top finis­hers as part of the $2 mil­lion total prize pool.

Create or log in to your FOX Sports account, fol­low leagues, teams and play­ers to receive a per­so­na­li­zed news­let­ter daily. The expan­ded for­mat of the Fana­tics Games includes new nati­on­wide qua­li­fy­ing oppor­tu­ni­ties for fans who wish to par­ti­ci­pate through an exclu­sive part­ner­ship with Dick’s Sport­ing Goods. Fana­tics Games will have a total of eight skill-based chal­lenges with spe­ci­fic the­mes to each.